How Market Research Transformed My Business
Maxine Amey edited this page 1 week ago

The most successful Saudi brands recognize that users don't think in terms of mediums. My financial client saw a substantial growth in prospects after we unified their formerly disconnected touchpoints.

A few weeks ago, my friend's online shop was struggling in search results regardless of selling outstanding products. After applying the methods I'm about to describe, his unpaid visitors increased by 164% in just 60 days.

I chuckle when clients tell me they're using the "latest" digital marketing approaches but haven't updated their tactics since 2022. The digital landscape has transformed completely in just the past year.

Essential bilingual indicators to track:

  • Language switching behaviors
  • Conversion rate disparities by linguistic choice
  • Drop-off points in language-specific routes
  • Query patterns differences across languages

Last year, I watched as three competitors poured resources into developing their business on a particular social media platform. Their efforts flopped as the platform appeared to be a bad match for our industry.

Recently, a café proprietor in Riyadh expressed frustration that his establishment wasn't appearing in Google searches despite being popular by customers. This is a typical challenge I see with local businesses across the Kingdom.

After considerable time of forming strategies based on assumptions, their enhanced data-driven methodology generated a 243% increase in conversion rate and a one hundred sixty-seven percent reduction in marketing expenses.

For a financial services institution, we developed a tailored analytics approach that included culturally-relevant behavioral indicators. This strategy uncovered previously hidden conversion opportunities that improved their sales by one hundred twenty-seven percent.

Important categories to implement:

  • Location areas within Saudi Arabia (behavior changes considerably between areas)
  • Financial categories customized for Middle east ux Best Practices the Saudi economy
  • Traditional adherence spectrum
  • Technology adoption degrees

For a official platform, we implemented customized measurement that uncovered substantial variations in behavior between local tongue and foreign language visitors. This insight led to specific improvements that increased overall service efficiency by seventy-three percent.

I currently use several applications that have significantly enhanced our competitive research:

  • Search analysis platforms to monitor rivals' search rankings
  • Social listening tools to track competitors' social activity
  • Digital tracking solutions to track modifications to their online presence
  • Newsletter subscription to obtain their campaigns

I suggest classifying competitors as:

  • Direct competitors (offering very similar solutions)
  • Indirect competitors (with limited overlap)
  • Potential challengers (new businesses with innovative models)

Two quarters into our launch, our conversions were disappointing. It wasn't until I accidentally a comprehensive analysis about our niche that I discovered how ignorant I'd been to the competitive landscape around us.

I invest at least a substantial amount of time each regularly examining our competitors':

  • Online organization and user experience
  • Blog posts and posting schedule
  • Social media presence
  • Client testimonials and assessments
  • SEO approach and rankings

When I established my e-commerce business three years ago, I was certain that our distinctive products would be enough. I dismissed competitive research as unnecessary – a decision that nearly destroyed my entire venture.

Start by identifying ALL your competition – not just the obvious ones. In our research, we identified that our largest competitor wasn't the well-known company we were watching, but a recent company with an innovative strategy.

I use a basic tracker to monitor our rivals' rates changes every week. This has already allowed us to:

  • Identify periodic price reductions
  • Notice package deal strategies
  • Comprehend their pricing psychology